Soft Landing Program

Embark on your international journey and take the first steps toward success!

The Georgia Tech EI² Global Soft Landing Program: Offering In-Person and Virtual Options

International Market Discovery Program

Virtual 7-Week Cohort

This virtual 7-week program equips your leadership team with the skills needed for global expansion. While the U.S. offers immense opportunities with its growing economy and diverse talent pool, it’s also a competitive and high-risk market.

What you will learn in this program:

  • How culture impacts business strategy
  • Translating your value in new markets
  • Gain insights directly from customers
  • Prepare your organization for growth
  • Develop a competitive strategy

Join our next cohort!

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Atlanta Immersion Program

In-Person 5-Day Cohort

This in-person 5-day program is designed to help companies new to Atlanta maximize the local business ecosystem. While many start with a small sales team and initial contacts, sustaining growth requires a well-researched competitive strategy.

What you will learn in this program:

  • Stand out with a unique value proposition
  • Pursue attractive market segments
  • Sustainable growth through best practices
  • Strategic plan that sets you up for success
  • Build a high value business network

Join us in-person!

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Your total investment for this program is $8,000 USD.

STRENGTHEN COMPETENCIES

Get step-by-step strategic guidance to lower the risk and increase your success in the U.S. market.

ACTUALIZE OPPORTUNITIES

Reduce the barriers and uncertainties by meeting with potential clients and partners.

ELEVATE YOUR NETWORK

Build lasting relationships with business leaders and industry experts.