Soft Landing

The Georgia Tech Soft Landing Program helps foreign companies evaluate and navigate their way into the U.S. market.  We specialize in assisting international companies seeking to expand operations in the U.S. Our dedicated team collaborates with you to identify and assess the critical factors influencing your decision, leveraging Georgia Tech’s renowned expertise and resources to equip you with the tools for success.

Why Chose Soft Landing?

  • Gain insights into the unique dynamics of the U.S. market, including consumer behavior, business practices, and regulatory landscape.
  • Overcome regulatory hurdles and refine your go-to-market strategies tailored for the U.S. market.
  • Forge valuable connections with potential business partners.

Our comprehensive 7-week program includes six online working sessions, an Immersion Week in Atlanta, one-on-one mentorship, and future assistance, ensuring you’re fully prepared to thrive in the U.S. market.

As a Soft Landing designee from the International Business Innovation Association, the Georgia Tech Soft Landing Program hosts two cohort programs each year, and has served more than 25 companies since 2016.

Our Fall ’24 cohort starts October 2nd. Please contact us for an overview.

We look forward to seeing you in our program.

Why Georgia Tech?

Partnering with Georgia Tech grants you access to top-tier educational resources and other offerings at Georgia Tech’s Enterprise Innovation Institute, the largest and most comprehensive university-based economic development organization in the U.S. As a Soft Landing participant, you’ll tap into Georgia’s business-friendly environment, ranked No. 1 for doing business, with unmatched incentives, and workforce development programs.

Key Soft Landings topics:

  • U.S. business culture
  • Defining your U.S. value proposition
  • Customer discovery and market research
  • Organizational readiness and risk assessment
  • Defining a strategic approach
  • Immigration, regulatory, and fiscal guidance
  • Networking and finding partners

What You’ll Gain

By participating in the Soft Landing Program, you’ll emerge ready to expand into the U.S. market, armed with actionable strategies, legal insights, and crucial connections to potential customers and partners.

What our clients say

Engage with Us

Subscribe to our newsletter for the latest updates and insights on expanding into the U.S. market. Connect with us via email or LinkedIn to explore how Soft Landing at Georgia Tech can propel your international business forward.

Contact Us


Alberto Ponce, 336.675.0489